By PCL-BO [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons
The world of email marketing has been around for almost as long as the Internet has existed. Since then, the medium has grown exponentially in both reputation and size, outright refusing to go down despite the side-effects of its inception (I’m talking about spam). Unlike most business mediums in the digital world, email marketing has only continued to flourish which is a testament to just how effective it can be.
However, the Internet community often approaches these campaigns with caution. After all, they have been on the receiving end of a multitude of bad email marketing campaigns – more so than the successful ones. If your business is going to thrive through the use of email marketing, you will need a way to avoid all of the pitfalls and traps. Here are 5 tips that are guaranteed to skyrocket your email marketing business.
1.) Send out surveys.
When it comes to running a great email marketing campaign, knowledge is power. In this case, knowledge comes in the form of information about your clients. Without a doubt, one of the best ways to learn all about your target demographic is through surveys.
By sending out an interesting survey with perhaps even a few incentives for doing so, you can learn invaluable information about your clients. It is no exaggeration that feedback is the lifeblood of an email marketing campaign, and so long as you have a steady supply of feedback your campaign has every opportunity to be successful.
2.) Personalize your offers using the information gained through feedback.
Utilizing the information you gained through obtaining feedback, you can personalize your emails to better suit the needs of your clients. If a specific target demographic is too wide, try to find something that they all have in common through their feedback and start from there. Personalizing your offers and incentives is an excellent way of earning their trust.
3.) Make trial runs through A/B testing.
Trial-and-error is a very big part of email marketing. Even veteran businesses find it necessary to first test their campaigns before going all out, utilizing split testing to find out whether or not their campaigns are truly effective. This eventually leads to more productivity as you waste fewer resources in general when you start your email marketing campaign.
4.) Take advantage of social media.
While this goes without saying, social media websites are one of the most important tools a business can use to kickstart their email marketing campaign. The potential of social media in this day and age is limitless, so always make sure to integrate it into your marketing campaign in any means you can.
5.) Make sure that you track the reports of your campaign.
While this becomes more important the more campaigns you have running at once, it is still crucial that you keep track of customer reaction with your emails and messages. Even if you only have one campaign running, tracking reports is always an excellent way of getting a look at the big picture. This way, you are always prepared for any big changes to your campaign.
While email marketing can be a challenge due to the Internet community’s notion that it is most likely to be spam, by following these tips, you can greatly improve the results you’ll get from your email marketing campaigns.
Of course, the results will vary depending on your niche and your product (among many others). But rest assured that when using the tips above, you’ll almost always get positive response from you campaigns