The craze of increasing sales through e-commerce store is touching sky all the next day we are seeing a new portal taking place in market. But unfortunately not each every portal is going to be popular and successful. There are might be various cause behind it like lack of business planning, a good strategy, wrong use of resources and some few technical or non technical cause behind the failure of business. This blog is not going to take all these issues in one basket but focus on website hosting issue that direct impact on speed of your business sales. Choosing a best hosting type is now more important than ever suppose If your e-commerce portal isn’t available, when your visitor click to browse then your conversion rate is going to be zero.
Do you know that web hosting can have a huge effect on how your business site rank in the search engines. Google announced in mid of 2010 its blog that if the web hosting you choose causes big periods of downtime, then your site won’t rank and technically we can say website speed is factor in search ranking because site speed reflects how quickly a website responds to web requests. So if your website speed is lower against your competition and other SEO factors are equal then you would not outrank from your competitors.
Moreover, if you count your e-commerce portal as a primary source of revenue, then every second & all visit counts. So, choosing the right web host for your e-commerce site is a very crucial decision. Also, the excellent performance and uninterrupted accessibility are extremely important for your online store.
The choices in web hosting services include VPS, Shared hosting, Dedicated and Cloud hosting, but the important question is how are you supposed to know, which hosting is best for you? All hosting has various features to fulfil requirement of different clients needs. Before choosing web hosting service you need to optimize your website needs. It isn’t worth to buy a dedicated server for a small website So, it is advised to take a careful look at each one before you come up with a decision.
Shared hosting means you rent a small portion of a web server that is being shared by other people and their websites. This is generally the most affordable option, as overall cost of server is amortized over many customers. In this hosting, you’ll share all your resources with each other, for example, data, memory, disk space and CPU time. This hosting is very affordable as well as easy to start, but there are some issues with it. Usually, big database, application, plugin, high number of http server request may slow down your website and shared hosting can handle a small number of traffic.
Conclusion – Shared hosting is idol for small business but terrible for e-commerce hosting or websites which hosts heavy software’s and having good number of website traffic.
In this hosting, you are going to lease an entire server on which to host your website. Unlike like shared hosting, you don’t share resources with anyone else as well as there’s no other people accounts on your hosting. Dedicated Hosting provides you full control. Thus, if you’re looking for performance from your server or maximum control over things or great, then this is where you’d like to be. But, ensure that you bring your wallet as this hosting is very expensive option, and it’s on you if things go wrong. With dedicated hosting, you get the most stable environment, best security, fastest load times and of course the ability to make a better SEO profile for your e-commerce portal.
Conclusion – Dedicated server is much secure and always known as best option to choose but still it’s not recommended for every business. Owner needs to understand business requirement and ask four question to him or herself before buying a dedicated server –
How Busy is Your Site?
Do You Need Special Features on your website?
Can You Manage It or need someone to do that?
Can You Afford It?
VPS ( Virtual Private Server) hosting is the most efficient and scalable as its more powerful and popular in compared to shared hosting or dedicated hosting. Technically, you’re on the same physical machine like other hosting plans and have your own web space means no sharing with other people, which means a better performance with faster loading speeds. Website with faster loading time are provided good ranking by the search engines like Google and Yahoo. In VPS hosting, a site gets its fixed share of resources as well as is independent of all other websites hosted in the same physical server. So, the performance of your e-commerce portal is always good. In short it is quite affordable but not like shared and secure like a dedicated server.
Today, VPS hosting is greatly used by business websites, particularly small once as it is a very cost-effective solution. There are lots of hosting service providers such as Apoto, where you can find features of any VPS hosting plan. You can install, customize, configure and manage your own server by using VPS plan. Also, VPS can provide you full control and customization facilities that you won’t get with any other hosting plan.
Conclusion – If you have a limited budget and need to managed web hosting then no doubt VPS option is best for your eCommerce store or business site, else if you have good budget and have positive answer of above question then you need to go with dedicate server.
Cloud Hosting – Cloud server is most trendy type of web hosting which is based on cloud computing technology. In this technology a number of machine act for you and its completely different then above mentioned hosting type. When it is concerns of security and control of data than cloud hosting is really upto mark, even there are numerous benefits available with cloud hosting, including like reliability, accessibility, seamless scalability and cost efficiency. But a negative side can not be neglect, Susan ward shared five disadvantage of cloud hosting which mainly based on downtime, security, cost, inflexibility and poor support.
Conclusion – Cloud hosting is recommended for small business and start-ups.
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