SEO or Search Engine Optimization is a combination of many services such as:
- website analysis,
- keyword selection,
- content development,
- link building,
- on page optimization,
- article writing,
- ecommerce website optimization etc.
An SEO specialist is responsible for all these activities that are based on the demand of the business your website is promoting.
In order to survive and noticed by the internet users, the website must stay among the other top websites of the same business category, and an SEO Expert ensures that your website doesn’t sink to the bottom. SEO services are a combination of services that you will require on a regular basis. The requirements of one website may differ from the other, and your SEO specialist will be able to judge precisely the type of services your site will require. The services that an SEO expert provides to keep your site ranking high are the following:
Web designing and website analysis: If you do not have a website, your SEO specialist will start from scratch and help you in finalizing the design for a site. He will provide suggestions on the type of website that will be suitable for your type of business. If you already have one, he will do an in-depth analysis of the site and give you a report on the modifications required for increasing the conversion rate.
Keyword selection: Keyword research and selection is perhaps the most important of all the jobs that an SEO expert does. Having the right keyword is of paramount importance for the search engines to rank your site, and for the customers seeking your product to see your site. A SEO specialist selects the keyword by analyzing the target market, comparing other sites offering similar products, and testing the competition and popularity of various keywords.
Content development: The most creative of all search engine optimization jobs is developing web content. Web content has to be written with enough number of keywords to satisfy the requirements of search engine algorithms. At the same time, the style of the writing, details provided, and ideas espoused should cater to the requirements of the target market very well. A good SEO expert will know how to write web content by finding a golden mean between these two requirements.
Link building: Search engine algorithms find more value in sites that have more inbound links. As such, increasing link popularity of a site is also the responsibility of a SEO Specialist. Content development and link building are interconnected, because an impressive site with good quality content will naturally attract links from other good sites.
On page optimization: The word On-page optimization is an umbrella word used to refer to the many ways in which a site is tweaked to make it appealing to search engines. Besides right keyword use, this includes URL optimization, Meta tag optimization, image optimization, analysis of competitor websites, and streamlining the navigation structure of the site. The above jobs are a must for making a site search engine-friendly, and every SEO expert will have provision to get all these done.
Besides these, an SEO expert will undertake jobs like article writing, blogging, directory submissions, and ecommerce website optimization. Writing articles and blogging using the primary keyword of the site will help in spreading product information. There are both free directories and paid directories in which articles can be submitted, and your SEO specialist will make use of both to the best advantage of your website.